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Olympus has today announced the E-30 digital SLR. The mid-range DSLR features a 12MP Live MOS sensor and 2.7" tilt and swivel LCD. It also incorportates Live View with Contrast AF, Image Stabilization, 5fps continuous shooting and shutter speeds of up to 1/8000th sec. The E-30 also introduces a set of six 'Art Filters', a Multiple Exposure mode and offers a choice of 9 aspect ratios.
The Olympus E-30: your own portable creative studio
Taking artistic creativity to new levels
London, 5 November 2008 – A creative photographer’s most important tool is the power of expression – and the Olympus E-30 delivers it in spades. For the ultimate in artistic expression, the E-30 offers six Art Filters, each of which uses different settings to create incredible photographic effects that would otherwise require additional lenses, filters or complex editing.
A Multiple Exposure mode further bolsters the potential for distinctive artistry in compositions, as do the choice of nine separate aspect ratios. With the newly-developed high-speed 12.3 Megapixel Live MOS sensor and TruePic III+ image processor*, top quality image results are ensured. Ensuring an enjoyable photo experience, the monitor facilitates Live View framing ease from virtually any angle. Furthermore, thanks to built-in image stabilisation*, shots stay impressively sharp irrespective of the attached lens.
And because sometimes the perfect shot can present itself in the blink of an eye, the E-30 boasts a range of high-speed performance features to make sure that you’ll always be ready for it: lightning-fast autofocus speeds, 5fps sequential shooting and shutter speeds of up to 1/8000th sec. The E-30 will be available from mid-January 2009
Express yourself
Six innovative Art Filters enables special artistic effects to be created directly in the camera and put you in control of your composition: styles like Pop Art, Soft Focus, Pale & Light Colour, Light Tone, Grainy Film and Pin Hole let you capture your world the way you want to portray it.
These effects would normally require special lenses, filters, or image processing programs, but with the E-30, it all happens inside the camera. You can even preview the effect of a particular filter on the 2.7”/6.9cm HyperCrystal* II LCD before shooting.
What’s more, in Multiple Exposure* mode, several images can be superimposed on a previously-captured image to take photographic creativity to a whole new level. The E-30 also offers nine different aspect ratios for nine different takes on any scene. In addition, Live View with improved high-speed contrast autofocus depictions allows for easy framing of shots on the free-angle LCD.
Quality results
A range of great technologies helps ensure that the E-30 provides picture-perfect images every time. The newly developed 12.3 Megapixel Live MOS sensor provides amazing image quality at low power requirements. Combine this with the new TruePic III+ ultra high-speed image processor, and results must be seen to be believed.
Built-in mechanical image stabilisation rounds up the package, significantly reducing image blur caused by such factors as low light or camera shake. And to ensure that the E-30’s powerful sensor remains dust-free, the patented Olympus Supersonic Wave Filter is integrated.
A need for speed
Ever waited and waited for that perfect shot, and then missed it because your camera couldn’t keep up with the action? You don’t have to worry anymore because the E-30 is always prepared. High-speed shooting of up to 5fps in full 12.3 Megapixel mode and shutter speeds of up to 1/8000th sec. will help you capture even the fastest action shots. In addition, the E-30 incorporates a fully-biaxial 11-point AF system for incredible autofocusing speeds in any lighting conditions.
Additional features and accessories
For photographers looking for integrated features to improve their shooting experience, the E-30 has a lot to offer. Shadow Adjustment Technology helps lighten shadows in shots, while Face Detection Technology recognises and focuses on the faces of subjects in a composition. An integrated Level Gauge also appears on the LCD, in the viewfinder, and on the Control Panel on the back of the camera.
This functions like a level used in construction to ensure that your pictures will never be askew. And when it comes to accessories, the E-30 also covers the whole range. As part of the Olympus E-System and based on the Four Thirds Standard, many lenses and other accessories are available to ensure the E-30 takes creativity to a higher level.
From fish-eye, macro and ultra-wide-angle lenses through to ultra-zoom models, the ZUIKO DIGITAL range of lenses leaves nothing to be desired. New in the line-up is the ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II lens, which also enables full contrast AF performance with the E-30.
The Olympus E-30 gives photographers a portable creative studio and provides everything required to live out and express creativity while enjoying pro-level image results, control and performance. It will go on sale from mid-January 2009.
Olympus has today announced the E-30 digital SLR. The mid-range DSLR features a 12MP Live MOS sensor and 2.7" tilt and swivel LCD. It also incorportates Live View with Contrast AF, Image Stabilization, 5fps continuous shooting and shutter speeds of up to 1/8000th sec. The E-30 also introduces a set of six 'Art Filters', a Multiple Exposure mode and offers a choice of 9 aspect ratios.
The Olympus E-30: your own portable creative studio
Taking artistic creativity to new levels
London, 5 November 2008 – A creative photographer’s most important tool is the power of expression – and the Olympus E-30 delivers it in spades. For the ultimate in artistic expression, the E-30 offers six Art Filters, each of which uses different settings to create incredible photographic effects that would otherwise require additional lenses, filters or complex editing.
A Multiple Exposure mode further bolsters the potential for distinctive artistry in compositions, as do the choice of nine separate aspect ratios. With the newly-developed high-speed 12.3 Megapixel Live MOS sensor and TruePic III+ image processor*, top quality image results are ensured. Ensuring an enjoyable photo experience, the monitor facilitates Live View framing ease from virtually any angle. Furthermore, thanks to built-in image stabilisation*, shots stay impressively sharp irrespective of the attached lens.
And because sometimes the perfect shot can present itself in the blink of an eye, the E-30 boasts a range of high-speed performance features to make sure that you’ll always be ready for it: lightning-fast autofocus speeds, 5fps sequential shooting and shutter speeds of up to 1/8000th sec. The E-30 will be available from mid-January 2009
Express yourself
Six innovative Art Filters enables special artistic effects to be created directly in the camera and put you in control of your composition: styles like Pop Art, Soft Focus, Pale & Light Colour, Light Tone, Grainy Film and Pin Hole let you capture your world the way you want to portray it.
These effects would normally require special lenses, filters, or image processing programs, but with the E-30, it all happens inside the camera. You can even preview the effect of a particular filter on the 2.7”/6.9cm HyperCrystal* II LCD before shooting.
What’s more, in Multiple Exposure* mode, several images can be superimposed on a previously-captured image to take photographic creativity to a whole new level. The E-30 also offers nine different aspect ratios for nine different takes on any scene. In addition, Live View with improved high-speed contrast autofocus depictions allows for easy framing of shots on the free-angle LCD.
Quality results
A range of great technologies helps ensure that the E-30 provides picture-perfect images every time. The newly developed 12.3 Megapixel Live MOS sensor provides amazing image quality at low power requirements. Combine this with the new TruePic III+ ultra high-speed image processor, and results must be seen to be believed.
Built-in mechanical image stabilisation rounds up the package, significantly reducing image blur caused by such factors as low light or camera shake. And to ensure that the E-30’s powerful sensor remains dust-free, the patented Olympus Supersonic Wave Filter is integrated.
A need for speed
Ever waited and waited for that perfect shot, and then missed it because your camera couldn’t keep up with the action? You don’t have to worry anymore because the E-30 is always prepared. High-speed shooting of up to 5fps in full 12.3 Megapixel mode and shutter speeds of up to 1/8000th sec. will help you capture even the fastest action shots. In addition, the E-30 incorporates a fully-biaxial 11-point AF system for incredible autofocusing speeds in any lighting conditions.
Additional features and accessories
For photographers looking for integrated features to improve their shooting experience, the E-30 has a lot to offer. Shadow Adjustment Technology helps lighten shadows in shots, while Face Detection Technology recognises and focuses on the faces of subjects in a composition. An integrated Level Gauge also appears on the LCD, in the viewfinder, and on the Control Panel on the back of the camera.
This functions like a level used in construction to ensure that your pictures will never be askew. And when it comes to accessories, the E-30 also covers the whole range. As part of the Olympus E-System and based on the Four Thirds Standard, many lenses and other accessories are available to ensure the E-30 takes creativity to a higher level.
From fish-eye, macro and ultra-wide-angle lenses through to ultra-zoom models, the ZUIKO DIGITAL range of lenses leaves nothing to be desired. New in the line-up is the ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II lens, which also enables full contrast AF performance with the E-30.
The Olympus E-30 gives photographers a portable creative studio and provides everything required to live out and express creativity while enjoying pro-level image results, control and performance. It will go on sale from mid-January 2009.
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Re: New Olympus E-30- WOW!
Wed, March 11, 2009 - 5:40 PMOK- SO I JUST BOUGHT IT!
Just ran it through a series of test and can tell you it's photoshop in a camera! The menus are a bit more complicated than Olympus' top E-3, but that's to be expected considering the additional features. The camera's grip is perfect and it's very lightweight. Going back to the menus, When you access the Art Filter set, which you can do from the main dial on top, the menu shows bright and clear examples of each style of effect. So I of course tested them out. I absolutely love the "Grainy Black and White" effect, and I noticed that when you select these Art Filters, the ISO changes to match the style. The "Grainy B&W" went to ISO 800 for instance. The "Pop Art" effect was REALLY vivid, but my other fave is the "Pinhole" effect which vignettes the corners and edges in a dark blended frame, and colors and exposure changes to match this effect. The only complaint is that you can't combine effects like the "Grainy B&W" and Pinhole. "Soft Focus" is a bit too soft for me, but it has its uses. I've yet to try the mutiple exposure function, but I'll do so by the weekend and most likely post test results here and on the Olympus tribe. The swivel LCD is Olympus' brightest and sharpest yet and picture look stunning on it. Image quality is much better than reported. I expected some increase in noise ( I shoot with NR off all the time), but found less despite the increase in megapixels on the four-thirds sensor. I'm left wondering why Nikon and Canon are the DSLRS considered for pro use when Olympus has consistently made great images. More to come... -
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Re: New Olympus E-30- WOW!
Sat, March 14, 2009 - 12:34 AM
> I'm left wondering why Nikon and Canon are the DSLRS considered
> for pro use when Olympus has consistently made great images.
I'll take a stab at this one... bearing in mind that I'm *NOT* a CaNikon shooter (for the record, I shoot "A-mount" (used to be Minolta, now Sony).
1. They build the "toughest" bodies & lenses. Solid construction can be a life-saver (well, assignment-saver) when you're in the field.
Solid metal construction where others used plastic & other lightweight alternatives. Shutters rated for 300K exposures when others offered shutters rated at 100K exposures. Lenses as well as camera-bodies with enviromental-seals. Etc.
Note that this is beginning to change (Pentax's K10D/K20D are WAY the best deals, for just the body, of any enviro-sealed body), but (AFAIK) C&N are still _far_ in the lead, in terms of how much gear, how complete a kit, can be had at the "field hardened" level. Pro's need more than bodies, after all...
2. Historically, C&N have had the most-complete lineups. Again, this is beginning to change, but I don't think ANYONE but C&N currently offer 600/4 and/or 500/4 lenses (in Oly-world, that'd be 450mm f/4); sure, those are ultra-specialized & ultra-expensive beastes that very few (even amongst the pro's) want to buy... but that brings us to our next point. What about T/S or PC lenses...?
That's not to say that nobody else has any unique offerings... there's a fisheye zoom from one maker (Oly? Pentax? Don't recall...) . And the 135STF from Sony is quite possibly the "Ultimate Portrait Lens, Ever." But in terms of _overall_ completeness, C&N are still in the lead.
3. Rentals. When the CaNikon pro needs gear s/he doesn't *OWN* and cannot justify buying for *ONE* job, it's probably available for rent...
4. Aftermarket support. CaNikon have specialized "pro" support networks in place. Folks out in consumer-land never see this support, even the CaNikon owners... but for pro's it can mean the difference between meeting a deadline and failing to do so.
5. Special effects (as you glowingly describe) tend to be seen as "gimmick" stuff in a camera, "properly" belonging in post. Many pro's just want "P A S M" as their "special effects." The argument goes: if I capture the image with an effect, I can never *unapply* the effect, even if I realize I really wanted a DIFFERENT effect (or a lesser degree of the effect, or... well, ANY alternative). With an original RAW, I can always go back later and play with all the effects I want, even NEW effects un-invented at the time I took the original.
6. The numbers: Resolution (both C&N offer models over 20MP; does Oly?); FPS (both C&N offer models at 8+ FPS; does Oly?) ISO - C&N have been trading "best high-ISO results" back and forth (currently, the crown emphatically sits on the Nikon brow) for some time, and nobody's really challenging 'em yet. Oh, and f/1.2 That number speaks for itself. I know who can buy those lenses... and I know I can't.
There may be some other things... but these are elements that, IMHO, any serious "challenger" into the pro arena will have to consider, before "the pro's" will consider the challenger seriously...
- Steve
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Re: New Olympus E-30- WOW!
Sat, March 14, 2009 - 9:29 PM"...1. They build the "toughest" bodies & lenses. Solid construction can be a life-saver (well, assignment-saver) when you're in the field. "
I shot a ST Paddy Day parade today. While standing there watching dancers, one decided to do a reverse back flip without warning. She ended up kicking my Nikon out of my hands. Very hard. Beyond the broken lens shade, no scratch, no focus issue, nothing wrong, And I've done some checking to insure everything works the way they do. And this isn't the first time I've catastrophically dropped a Nikon. And I've never broken one yet, knock on wood. Not saying the E-30 couldn't survive this, but it is well established that pro gear will survive such bad treatment.
And on a second note, no pro I know wants to have Adobe in a camera. That locks you into a change on your capture. In my opinion, much better to make any changes in my computer where I can makes copies that are original, then work on a second copy.
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Re: New Olympus E-30- WOW!
Sun, March 15, 2009 - 5:26 PMAs an old film user, the Canon/Nikon people have left everyone else in the dust, when they catch up to C/N I may consider them. Btw my first Canon was Canon FTB bought in 1973. -
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Re: New Olympus E-30- WOW!
Sun, March 15, 2009 - 8:57 PMAll of you make some valid points here, but I disagree with many of them. I was impressed with both the image quality of the E-30, but my statement was about Oly as a whole. Image quality is what I'm talking about. I shoot with Nikon, Canon, and Olympus, so I can make some very interesting comparisons on what is "pro" quality. Sturdy body? Try the E-3. Oly has innovated dust-proof pics, a boon to DSLR photographers, and they also were the ones which came up with live view, which is now being incorprated into every pro body. Those things you consider gimmicky will become in-camera standards. That's the way technology progresses. You don't like "in-camera photoshop?" Consider this, if you could set your style first, you spend less time in post production and more time shooting getting exact results. I ran the E-30 through some very interesting tests this weekend, and I'll post as soon as I go through them. Here's the deal, much of what we like is subjective, and I've noticed that Olympus almost right out of the camera, has the dynamic range and color I'm looking for, whereas Canon and Nikon have to be worked a bit. that's good if you need a fast turnaround for a client that doesn't afford time for editing. So what is "pro?" This new camera has set a new standard as far as I'm concerned, and you can bet that CaNikon will be stealing some of the Oly innovations soon. As far as a system is concerned, Oly has fisheye, macro, and the equal in lenses of 14mm to 600mm im 35mm terms. But like I said, the image is what matters, and my personal tastes as well my ability to shoot in three different systems is telling me a very interesting story here. -
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Re: New Olympus E-30- WOW!
Sun, March 15, 2009 - 10:51 PM4/3 is the smallest sensor on the market.
Full frame is where it's at. -
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Re: New Olympus E-30- WOW!
Mon, March 16, 2009 - 1:09 AM
> 4/3 is the smallest sensor on the market.
> Full frame is where it's at.
Dunno 'bout that... sure, it's the smallest sensor. But the most-recent tests I've seen say that the technology hasn't yet reached the level where the physics of photosite-size make this an incontrovertible advantage for the somewhat-larger sensors. In particular, vs. the aps sensors, the Oly stands up well at most ISO's.
As for full frame being "where it's at" I think many pro's -- who have FF available, and could afford it if they wanted it -- still shoot with the aps-sized sensors. Sure... for SOME, the full frame *IS* "where it's at." But that doesn't NEARLY hold true for all; not all amateurs (where the real volume (and the real profits for the OEM!)) and not all pro's.
- Steve
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Re: New Olympus E-30- WOW!
Mon, March 16, 2009 - 1:02 AM
> As an old film user, the Canon/Nikon people have left everyone else in the dust,
Hmm. I've got an old Minota XK. Thing's a tank, totally pro body, absolutely up to the best film C&N's (I've used both). Matches feature-for-feature, toughness-for-toughness, with the best of C&N.
Here's a story I once heard, from my photo-teacher years back (when I was in HS (sometime last millenium, more than that I will not admit at this time)); he claimed it was something he personally witnessed:
Nikon guy and Minolta guy got into a "whose gear is tougher" bragging contest, out in the field where both were (supposedly) shooting pro on-assignment. It goes back and forth for a while, as they enumerate the horrors their gear has lived through. Finally, one of 'em says, "But can your camera survive THIS?" and shoves his body off the table, onto an un-padded concrete floor. " *CRACK* Braggart picks up the body, proceeds to shoot off several shots, manipulating a bunch of controls, demonstrating full functionality.
Other guy says, "Oh, hell yeah!" and stands up, holds his body out at shoulder-height, drops it onto the concrete. Louder *CRACK!* Picks it up, does the same "shoot and change settings" routine. His camera is fine, too.
Finally, one guy takes a good hold of the end of his neck-strap, whirls it around at arms-length on a level trajectory, and slams it into the nearby vertical wall. The other guy turns a sickly green, mutters "no thanks!" and walks away.
According to th' teach, the "winner" was shooting with his camera the next day... but not with the attached lens (teach thinks he heard a "tinkle, tinkle" of broken glass from the "winner's" camera, after the "looser" had slunk away...) .
A both the N & M guys were behaving stupidly and very *UN*professionally (IMHO), I'll leave it up to you to decide who was stupider. Note that I carefully did NOT divulge who *started* abusing their gear just to count coup, nor who "won" the dicksizing contest (according to the story, one guy "started" it but the other one "finished" it).
FWIW...
Y'all can consider this story as allegory, as education, as entertainmen, as unbelievable, as an unverified urban legend, or whatever else you want. It's my present to you. :^)
===
Now, if you (abject) mean "when they [the digital bodies] catch up to C/N of the film era" -- as C&N more or less already have, more or less -- I'm mostly forced to agree with you. If you look at -- for example -- the Sony a900: it's a "pro body" in terms of the IQ (color accuracy, DR, MP, &c); it's got a metal body, and enviro-seals on the most-sensitive controls... but it's not up to the top C&N's in terms of FPS, low-light ISO's, weather-sealed lenses (to match the body (or even the body itself)), shutter lifecycle, and a few other facets. If you shoot portrait/fashion, if you shoot in-studio... the a900 should be on your shortlist, as the value-proposition for a pro is VERY competitive with CaNikon (arguably superior for the Sony). Sports/action, tough fieldwork, low-light/high-iso... not so much.
I know pro's who shoot Nikon in rougher/darker environ's, but have adopted the Sony for most of the rest of their work.
Olympus' E3 similarly can match the CaNikon best in several important regards... but falls short in OTHER important regards.
- Steve
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