OK, I for one think this is a gimmick. Note, I don't think it's going to be a bad camera, just that this is a gimmick. A 720p camera should record at 60p not 24p that the D90 does. What this basically means is that it records only 40% of the information of real HD video camera. Now, I'll grant you that consumer HD video cameras record at a reduced rate. In particular the first JVC 720p camera recorded at ony 30p and the HDV 1080i format is limited to only some 1400 pixels wide. However 720p at 24 frames a second is inferior to even to JVC's stunted first effort st a consumer grade camera.